The emerging “E-ntrepreneurial Workforce’ will focus on excellence.  It’s not just a matter of principle.  Excellence becomes a way of life for a workforce that has a culture of entrepreneurial activity.

The whole notion behind being entrepreneurial includes qualities like … ownership … problem-solving … vision … change … and improvement.  In an E-ntrepreneurial Workforce, the workforce still goes to work everyday like it has for generations.  But the worker, in a very real sense, owns his or her job.  That’s because a job becomes more than a collection of tasks and duties.  It is a whole skill set, complete with a unique array of personal talents and abilities. 

The worker owns those things.  He or she continues to develop them through personal development, lifelong learning, and related activities.  And the worker “sells” them to a customer who traditionally has been called an “employer” up until now.  In the entrepreneurial culture, the employer becomes a customer, and the worker is the new Customer Service Representative (CSR).

We already have a couple of “power to the people” models unfolding before us today.  We can see this model both in the news industry and in marketing.  The change was brought to you by emerging techololgies.

In the news industry, “paper” newspapers are on the decline, and the three-network evening news is no longer the main perveyor of information.  Today, you have the ability to manage and control the types of information you receive, including when and how you receive it.  A small handful of gatekeepers has been replaced by a system and network that lets you be your own gatekeeper.

In marketing, phenomena like social media are changing the emphasis of “push marketing” to “pull marketing.”  You can fast-forward through TV commercials.  You can block pop-up ads on your computer.  And in short, you can largely control which businesses get to reach you with their messages — and which ones do not.

So it will soon be with the workforce too.  The age of the man working all his life for a single company to retire with a new watch and a pension are all but over.  Instead, most of us now change jobs many times during a career — and even change careers several times over a life time.  In short, we “take it with us” … or we own our own jobs.  That is the heartbeat of an E-ntrepreneurial Workforce.

In this emerging E-ntrepreneurial Workforce, what will become a premium is excellence (or E-Xcellence).  Workers will compete for employers in much the same way that businesses now compete for customers.  They will market themselves.  They will adjust their skill sets and message to meet changing demands.  And they will continue to develop themselves personally through lifelong learning and other self-development initiatives.

In turn, employers will flock to the good workers in much the same way that consumers flock to many of the best products and services.  And they will pay a premium price to have the best — to be served with E-Xcellence.

So it is with an E-Ntrepreneurial Workforce.  Do you think it won’t happen?  You might want to think about that again. 

Already, the business climate in America has communicated that the workforce is needed when it is needed.  And workers are released when they are not needed.  What remains is for the workforce itself to wake up to its new role.  It is a role similar to the CSR in a business transaction setting.  When this happens, we are into a whole new game.  And the emerging new E-Ntrepreneurial Workforce will bring a new level of E-Xcellence to the workforce that will profoundly change the economy — both here in America and globally.

E-Xcellence trumps mediocrity and triumphs over low-paying jobs!  Our greatest hope could lie in the E-Xcellence which results from an emerging E-Ntrepreneurial Workforce.